Location: NYC or Bay Area [Hybrid]
Type: Full-time
About ShefAt Shef, we’re bringing humanity back to mealtime by connecting consumers with talented chefs in their community. By introducing the sharing economy to the dinner table, we create meaningful economic opportunities for chefs while making homemade meals more accessible and affordable. Shefs on the platform craft menus inspired by their passion and expertise, preparing meals in small batches and delivering them to your door—so you can enjoy the warmth of a homemade meal without the hassle.
We have raised over $100M from investors including Andreessen Horowitz, Y Combinator, Craft Ventures, and M13, as well as founders and executives from Instacart, TaskRabbit, StubHub, AngelList, Lyft, Airbnb, and Yelp. We have a ton of exciting work ahead of us and are excited to have you join us!
About the RoleAs Head of Marketing at Shef, you will own the strategy and execution across all marketing disciplines: customer acquisition, lifecycle, positioning, and brand. You will refine Shef’s brand positioning to differentiate in a crowded market and attract high-quality customers. You’ll build scalable, multi-channel marketing funnels, develop a lifecycle strategy that drives subscription adoption and retention, and partner with product & ops teams to accelerate activation and retention.
This is a player-coach role , ideal for a leader who thrives in both strategy and execution. You will report to the CEO, oversee 2 direct reports, and work cross-functionally with Product and Operations to scale Shef’s marketing efforts and drive sustainable revenue growth.
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