Digital Marketing Manager Job at The Athlete's Foot, Atlanta, GA

NXFnVHFEdnRxbGNKb3VRV2daK0RXeXlaU2c9PQ==
  • The Athlete's Foot
  • Atlanta, GA

Job Description

Overview

We are looking for a mid-level Digital Marketing Manager who will be responsible for developing and implementing effective digital marketing strategies to promote our brand, products, and services. Responsible for leading and executing digital marketing strategies across multiple channels, while supporting global initiatives to enhance brand presence, engagement, and performance in diverse markets. The ideal candidate has direct experience and a proven track record of driving growth through comprehensive and data-driven marketing campaigns.

Responsibilities

Strategic & Brand:

Develop and execute innovative digital marketing strategies to drive The Athlete’s Foot USA brand awareness/consistency, online revenue, customer acquisition, and retention. Collaborate with cross-functional teams to align digital marketing efforts with overall business goals.

Channel Management:

Utilize a variety of digital marketing channels, including but not limited to SEO, SEM, PPC, email/SMS, social media, and display advertising. Manage and optimize campaigns across all channels concurrently to maximize reach and impact.

Content Development:

Develop and maintain a content editorial calendar in-line with marketing strategy and own the content distribution across various channels. Create and implement content distribution plans to reach and engage the target audience with optimizing landing pages and user funnels.

Data Analytics:

Utilize data-driven insights to identify opportunities, track performance, and optimize campaigns for maximum ROI. Own and present/report on key performance metrics (KPIs) and provide actionable recommendations for improvement.

Collaboration and Leadership:

Collaborate with internal and external teams to ensure consistent messaging and branding across all digital channels. Proactive understanding of industry trends, emerging technologies, and best practices to continuously improve digital marketing efforts. Manage social media coordinator to ensure KPIs are being met.

Budget Management:

Manage the digital marketing budget effectively, ensuring optimal allocation of resources for maximum impact.

Job Tags

Similar Jobs

RMT Companies, Inc.

Truck Driver Job at RMT Companies, Inc.

 ...load pay; however, it breaks down to an hourly rate of $28 to $35/hour. Trucks are housed in our Henderson yard. We haul dry bulk product in pneumatic and open grain trailers, tankers, flatbeds and tipper chassis. Our drivers are the foundation of our trucking... 

CPS Recruitment

Operations Manager Job at CPS Recruitment

 ...development. Build a culture focused on safety, quality, and on-time delivery. Education and Experience : BS in Engineering or related technical degree. MBA a plus. Proven manufacturing leadership experience. For confidential consideration, submit your... 

Stripe

Remote User Experience Assurance Engineer Job at Stripe

 ...essential journeys so that we capture the full set of users, roles, and tasks most important...  ...is available either in an office or a remote location (typically, 35+ miles or 56+ km from...  ...Stripes spend at least 50% of the time in a given month in their local office or... 

Gordon Asset Management, LLC

Retirement Plan Consultant Job at Gordon Asset Management, LLC

Retirement Plan Consultant Location Hybrid remote in Durham, NC : About us We are professional, agile and innovative. Our work environment includes: Modern office setting Food provided three days a week Work-from-home day ```Duties:- Provide retirement plan... 

BRIA

Wound Care Nurse Job at BRIA

Description: At Zahav, we are community-driven with a focus on work-life balance. Our nursing homes offer a compassionate care environment, empowering you. The gold standard of senior care. Wound Care Nurse Benefits: ~ Medical/Dental/Life/Vision coverage ~4...