Job Description

THE TEAM YOU WILL BE JOINING:

• Private Equity backed, global company that is a global leader in manufacturing and sales of consumer products, with multiple product lines and annual revenues in excess of $100m.
• Forward-thinking organization seeking a Digital Brand Manager, a key player within the Marketing/Creative team serving the US and opportunity to work directly with Global leaders.
• A fast-growing company with manufacturing facilities and distributions channels across the world.

WHAT THEY OFFER YOU:

• Significant role in both regional and global Marketing/Creative teams.
• Opportunity to have a creative entrepreneur mindset to support business objectives.
• Join a fast-growing global company in a high-impact, cross-functional role with significant visibility and influence.
• Leverage your expertise to drive business growth by enhancing search rankings and increasing traffic to e-commerce platforms.

LOCATION:

• On-site 5 days a week in South Charlotte, NC

WHY THIS ROLE IS IMPORTANT:

• Develop and execute SEO strategies for B2B and B2C e-commerce, including keyword targeting, on-page optimization, and content expansion.
• Conduct regular technical audits to enhance site performance, crawlability, and mobile-friendliness while collaborating with developers to maintain best-in-class site architecture.
• Create and optimize digital content in partnership with content teams, ensuring alignment with SEO best practices and user intent.
• Implement scalable link-building strategies and manage local SEO efforts to boost search visibility and maintain compliance with webmaster guidelines.
• Track performance metrics and competitor strategies using tools like Google Analytics and SEMrush, providing actionable insights to improve search rankings and traffic.

BACKGROUND THAT FITS:

• 3-5 years of hands-on SEO experience in e-commerce environments for both B2C and B2B markets.
• Proven ability to increase organic traffic, improve keyword rankings, and elevate domain authority for e-commerce sites.
• Experience with Google & Bing search console
• Skilled in SEO tools like, SEMrush, Ahrefs, and Moz.
• Expertise in technical SEO, including schema markup, site speed optimization, core web vitals, and mobile-first design.

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