Job Description

Director of Social Media

Location: On-site in Tempe, AZ

About Us:

New Reach Education is a company based in Tempe, Arizona staffed with eLearning and marketing experts dedicated to advancing and improving the information-age through financial literacy. We are building a new, emboldened class of entrepreneurs, and our mission is simple: Unlock financial freedom through practical and actionable education. So how do we do it?

New Reach Education offers online courses to those interested in learning about financial freedom. These courses range from Wholesaling to Investing to Publishing, and offer our students a unique and hands-on experience to grow their network, skills and abilities, while utilizing industry experts to make the experience relevant, fruitful and fun!

Put simply, we are striving to change the world of education in order to make life better for our students and their businesses or work ventures. Currently supporting thousands of students, New Reach Education is making a powerful and lasting impact on the communities it serves. Because of this, we are looking to add additional hard working and determined individuals to the team to help us continue to grow!

Position Overview:

Are you a passionate visionary leader who is ready to make a significant impact on a large audience? As the Director of Social Media, you'll spearhead our social media strategy and guide a talented team to create compelling content that engages high-profile professionals in the real estate industry. Your expertise will be pivotal in expanding our reach and enhancing our brand’s presence across multiple platforms. With a focus on innovation and collaboration, you will drive our social media initiatives to new heights. If you thrive in a fast-paced, dynamic environment and have a passion for social media trends, this role is designed for you!

Position Expectations:

• Develop and execute innovative social media strategies that align with our brands and goals. Our brands you will work on include Subto, Top Tier TC, Gator Method, and Pace Morby’s personal pages (@pacemorby)
• Oversee a team of social media managers.
• Create, edit, and manage engaging content for TikTok, Instagram, LinkedIn, and YouTube.
• Collaborate with the marketing department, videographers, video editors, graphic designers, and more.
• Research current trends to keep our social media channels fresh and relevant.
• Manage the back-end of our social media platforms, optimizing processes and automations.
• Utilize Sprout Social for content scheduling and organization.
• Measure performance based on content quality, engagement metrics, and lead/sales generation.
• Ensure effective team collaboration and process management.
• Utilize paid ads to enhance social media reach and impact.

Position Requirements:

• 6+ years of professional experience in social media management.
• 3+ years of proven leadership skills with experience managing a social media team.
• Proficiency in video editing, preferably utilizing Premiere Pro.
• Strong understanding of social media platforms: TikTok, Instagram, LinkedIn, and YouTube.
• Experience with social media scheduling tools, preferably Sprout Social.
• Expertise in & passion for developing strategies and creating content that drives engagement and achieves business goals.
• Excellent research skills to stay updated with social media trends and market insights.
• Strong technical skills for platform management and building social media automations.
• Experience with paid ads to boost social media performance.

Benefits:

• Paid Time Off and Holidays Off
• Health Package - Medical, Dental and Vision
• Optional 24/7 tele-health support, short & long term disability and life insurance
• 401(k) with company match at 4%
• Maternity and paternity leave
• Free enrollment in our online courses
• Servant leadership team with open door policy
• Continued development and internal growth opportunities
• Positive culture that values hard work and relationships
• National and international volunteer opportunities
• Frequent company events!

**New Reach Education supports a diverse workforce and is an Equal Opportunity Employer who does not discriminate against individuals on the basis of race, gender, color, religion, national origin, age, sexual orientation, gender identity, disability, veteran status or other classification protected by law. Drug Free Workplace. Females and minorities are encouraged to apply.

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