Job Description

Marketing Manager – Michigan City, IN

Lunova Group is actively seeking a dynamic and hands-on Marketing Manager for our expanding client, a leading industrial organization poised for significant growth. With a mission to double their business in the next five years, our client is looking for a marketing expert who can execute tactical marketing functions while also contributing to high-level strategy. This is a unique opportunity to play a key role in shaping and implementing marketing initiatives that directly impact the company's future growth.

This candidate should ideally be located in the Michigan City, IN, or surrounding area. A hybrid schedule may be considered, but given the hands-on nature of the role, in-office presence is required as needed.

Why Join the Team?

By joining our client's team, you will be part of a growth-focused, entrepreneurial organization. As the Marketing Manager, you'll take ownership of marketing initiatives while collaborating with executive leadership on broader strategy. In this dynamic environment, your high energy and enthusiasm will inspire and motivate the team to achieve exceptional results, driving the company toward its ambitious goals.

About the Role:

The ideal candidate will play a pivotal role in our client’s day-to-day operations, focusing on higher-level marketing strategy, creative execution, and audience engagement. You will approach challenges with curiosity, always seeking to explore new possibilities and solutions that enhance marketing initiatives. Your expertise will be essential in achieving marketing objectives and contributing to the company's growth.

Marketing Manager Responsibilities:

• Trade Show Management: Oversee all aspects of trade show participation, including booking hotels, scheduling freight for booth displays, coordinating materials, and on-site logistics.
• Social Media & Content Creation: Develop and post daily content on social media platforms, ensuring brand consistency and engagement.
• Advertising & Employer Branding: Create and manage ads focused on attracting new talent and updating new hire information on the company website.
• Trademark Management: Oversee and maintain trademark registrations as the business grows.
• Digital Marketing & Analytics: Run and monitor digital marketing campaigns, analyze performance data, and refine targeting strategies to optimize lead generation.
• Website Management: Oversee website updates, design improvements, and online equipment sales management.
• Collaboration with OEMs: Work closely with OEM marketing teams to align branding and promotional efforts.
• CRM & Email Marketing: Utilize CRM tools for audience segmentation and personalized marketing campaigns.
• SEO & SEM Management: Implement SEO/SEM strategies to enhance online visibility and adjust tactics based on performance.
• Marketing Budget Development: Work towards creating a structured marketing budget, tracking expenses, and optimizing ROI.

Marketing Manager Requirements:

• Experience Level : 5-10+ years of experience in tactical and strategic marketing roles.
• Education: Bachelor's degree in Marketing, Business, or a related field required.
• Hands-On Mentality: Must be willing to execute a variety of marketing functions, from strategic planning to daily implementation.
• Strong Communication Skills: Ability to translate complex technical terminology into clear, engaging content.
• Technical & Creative Abilities: Proficiency in social media management, content creation, and digital marketing tools. Experience with photography, graphic design, and video editing is a plus.
• Industry Background: Industrial experience is highly preferred; candidates must be able to quickly learn and adapt to technical subject matter.
• Autonomy & Collaboration: Ability to work independently while collaborating with executive leadership to refine and execute marketing initiatives.

In this role, you will not only contribute to marketing success but also have the opportunity to help shape our client’s brand and drive the company toward its ambitious growth goals. If you're a creative, results-driven marketing professional who brings high energy and curiosity to your work and is looking for a challenging and rewarding opportunity, we encourage you to consider this role.

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