Job Description

Job Summary

The Marketing Manager will be responsible for planning, executing, and optimizing marketing campaigns that drive brand awareness, event attendance, sponsorship engagement, and community growth. This role requires a strategic thinker with strong execution skills, experience in digital marketing, and the ability to manage multiple projects. The ideal candidate will have a background in marketing strategy, campaign management, and audience engagement, preferably within the MSP or technology industry.

Key Responsibilities

• Marketing Campaigns: Develop and execute multi-channel marketing campaigns to promote Build IT events, programs, and initiatives.
• Content Marketing: Create and manage compelling content for websites, email marketing, social media, and promotional materials.
• Event Promotion: Support marketing initiatives for Build IT LIVE and other training events, ensuring strong attendance and engagement.
• Sponsorship Marketing: Assist in creating sponsorship marketing materials and executing strategies to support sponsorship sales and partner engagement.
• Social Media Management: Develop and execute strategies to grow and engage Build IT’s online community across various platforms.
• Brand Management: Ensure consistent messaging and brand positioning across all marketing materials and campaigns.
• Performance Analytics: Monitor and analyze marketing campaign performance, adjusting strategies to improve effectiveness and reach.
• Collaboration: Work closely with the Director of Marketing, sales teams, and event coordinators to align marketing efforts with business goals.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, Business, or a related field.
• Experience: 4+ years of experience in marketing, with a focus on digital marketing, event promotion, or content strategy (preferably in the MSP or technology sector).
• Digital Marketing Expertise: Proficiency in email marketing, social media management, SEO, and paid advertising.
• Content Creation: Strong writing and editing skills, with experience developing marketing materials, blogs, and promotional content.
• Project Management: Ability to manage multiple campaigns and deadlines efficiently.
• Analytical Skills: Experience using marketing analytics tools to track performance and optimize campaigns.
• Collaboration: Strong teamwork and communication skills to work effectively with cross-functional teams.

Why Join IT By Design?

• Impactful Work: Contribute to the growth and development of leaders within the MSP community.
• Innovative Environment: Be part of a forward-thinking organization that values creativity and continuous improvement.
• Professional Growth: Access opportunities for personal and professional development within a supportive community.
• Inclusive Culture: Join a diverse and inclusive workplace recognized as a Great Place to Work. (itbd.net)

If you are passionate about creating impactful e-learning experiences and have the expertise to drive leadership development in the MSP industry, we invite you to apply for this exciting opportunity.

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