Digital Marketing Manager Automation Job at Compunnel Inc., Washington DC

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  • Compunnel Inc.
  • Washington DC

Job Description

Job description

Key Responsibilities

Social Media Management Automation

Manage and optimize social media campaigns across multiple platforms using Sprinklr

Develop automated workflows in Sprinklr for content publishing engagement and reporting

Collaborate with content and creative teams to schedule track and measure campaign effectiveness

Blogging Content Strategy

Work with content creators editors to publish and distribute blogs effectively across various channels

Ensure blogs and social content are SEOoptimized and aligned with digital marketing goals

Manage integrations between AEM or other CMS and Sprinklr to streamline content workflows

Analytics Performance Optimization

Track and analyze social media and blog performance metrics using Sprinklr Google Analytics and other tools

Generate insights and reports to improve engagement reach and conversions

Conduct AB testing on social posts and blog content to enhance effectiveness

Marketing Technology Integration

Integrate Sprinklr with CRM CMS and other marketing tools eg Salesforce HubSpot Google Ads

Support APIbased integrations and data flow automation between marketing platforms

Troubleshoot and optimize the Sprinklr platform for campaign efficiency

Community Engagement Brand Growth

Monitor brand mentions audience sentiment and engagement trends

Collaborate with customer service and marketing teams to respond to customer inquiries on social media

Support influencer marketing initiatives and social listening strategies

Qualifications Skills

3 years of experience in digital marketing social media and blogging

Handson experience with Sprinklr campaign management automation analytics

Proficiency in social media platforms LinkedIn Twitter Instagram Facebook YouTube etc

Experience with SEO Google Analytics and CMS platforms WordPress preferred

Technical proficiency in API integrations marketing automation and data analytics

Knowledge of AB testing paid social campaigns and performance marketing

Strong analytical communication and project management skills

Experience in B2B or B2C marketing preferably in tech or SaaS industries

Preferred Qualifications

Experience with YouTube video readiness for publishing Google Ads Meta Ads and LinkedIn Ads

Knowledge of HTML CSS and JavaScript for minor website or email customizations

Familiarity with AIdriven marketing tools and chatbots for customer engagement

Skills

Mandatory Skills : HTML/HTML5, JavaScript, Sprinkler

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