Job Description

Responsibilities:

1. Responsible for planning and writing creative documents for social media platforms to improve user interaction and brand influence.
2. Provide high-quality copywriting support for digital advertising, email marketing output and other online promotion activities to increase conversion rates.
3. Write copywriting related to user activities, promotions and user communication to enhance user stickiness and activity.
4. Responsible for the optimization and update of the website content, as well as the creative content output of the product details page, to highlight the product characteristics.
5. Provide content support for brand marketing activities, including the creation of brand stories, promotional copy and related promotional content.

Requirements:

1. Bachelor degree or above, major in journalism, communication, marketing or related is preferred; Home furnishing industry experience is preferred.
2. 3 years or above relevant experience, good at writing creative copywriting, able to adjust the tone according to different platforms, accurate delivery of brand information.
3. Have creative and aesthetic consciousness, and can stimulate consumers' scene association and purchase desire with copywriting.
4. Familiar with social media, e-commerce platforms and digital forms of communication, able to provide support for multimedia content.
5. Strong teamwork and communication skills, able to efficiently complete multi-task management and strictly control copy quality and time nodes.

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