ProspectBlue has partnered with a reputable law firm based in Richmond, VA and is seeking a Broadcast Media and Marketing Specialist The ideal candidate has 3-5 years of experience with marketing in a law firm setting. Responsibilities include but are not limited to:
-Orchestrate the firm’s digital marketing strategies, overseeing an effective annual budget.
-Identify and partner with top-tier advertising vendors through meticulous research.
-Enhance the firm’s online visibility by optimizing SEO and SEM strategies.
-Ensure advertising efficiency by managing invoices and monitoring campaigns.
-Oversee social media management across Facebook, Instagram, and Twitter.
-Direct television commercial buys and OTT placements, maintaining detailed spreadsheets for strategic optimization.
-Update the website regularly and monitor lead generation metrics.
-Implement impactful branding strategies to strengthen brand recognition.
-Conceptualize and coordinate client events and sponsorship initiatives.
-Contribute to the creation and production of television and radio commercials.
This is an in-office position in Richmond, VA. Competitive compensation and benefits!
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